Once Upon A Seam

Category: Best Of Fashion

Belles of the Met Ball

Ah…the Met Ball–the Oscars of Fashion. Personally, I loved this year’s theme –celebrating American couturier Charles James, and encouraging ball gowns and bustles galore. I’m sharing 3 of my favorite looks below – categorized by ‘Most Exciting’, ‘Most Appropriate’, and ‘Best in Show.’ MOST EXCITING: Emma Stone It’s not easy to pull off a head-to-toe…
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Spring Florals

Tomorrow is Easter, and in my world of fashion that means two things: First, it’s officially appropriate to break out the White (although here in California that’s a silly, outdated “rule” that I never ever follow.) And second– it’s time for a spring floral overload. Easter and florals go hand and hand, and with everything coming…
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Breakfast with Tiffany

I love a good red dress. Give me a little red dress over a little black dress any day. There’s something so feminine and powerful about red, and it commands attention like no other color. So in the spirit of Valentines Day, I’m excited to release one of my absolute favorite new dresses– the little…
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Best Dressed: Alyssa Campanella at the 2014 People’s Choice Awards

I love a good challenge. So earlier in January, when my good friend and favorite “muse” Alyssa Campanella asked if I could design her a special gown for the 2014 People’s Choice Awards- I jumped at the chance. Not only is Alyssa a Designer’s dream, but her style is very similar to my own. The…
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TOO HOT FOR YOUTUBE?

On Friday we released the new “grindhouse” inspired Lauren Elaine Swim 2014 campaign film. And on Saturday, in the true spirit of “grindhouse” cinema, our campaign film was slapped with a nice age-restriction ban on Youtube, due to “explicit material that violates youtube’s community guidelines.” Explicit material? Ok, we know our girls are hot, but…
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Lauren Elaine Swim | Grindhouse Style

We can’t wait to release the new Lauren Elaine Swim fashion film and collection next week! Catch a sneak peek with our Grindhouse-inspired movie posters. Everything’s hotter on the water…
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His heart’s not the ONLY thing they’re stealing…

The release date’s set. The 1970’s grindhouse-inspired Lauren Elaine Swim fashion film will premiere on July 15th! Read all about the project HERE, and check back shortly for additional movie posters releasing soon!
Read more: His heart’s not the ONLY thing they’re stealing…
PATRIOT GAMES: Mini Lookbook

Snag the “Patriot” Monokini for $68 (retails at 120.00) with guaranteed delivery by July 3rd when ordered by June 30th! (USA delivery guarantee only.) SHOP HERE!
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VIDEO LOOKBOOK: Laine by Lauren Elaine Summer 2013

Check out the new video lookbook for the ‘Laine by Lauren Elaine’ Summer 2013 collection!
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AHOY | Set sail for Summer in LAINE

It’s here! SHOP the new ‘LAINE BY LAUREN ELAINE’ Summer 2013 Collection and receive a 40% off promo code by email, valid through June 15th when you Subscribe! Check out the full lookbook below, and download it here!
Read more: AHOY | Set sail for Summer in LAINE