Once Upon A Seam

Category: Aisle Style

  • ASTRA: Mini Lookbook

    Float in this ethereal chiffon capelet dress with french lace detailing and dramatic open back. SHOP the new ASTRA dress here!   (Model: Dylan Quigg | Photography: ULE Digital | Cover Photography: KEE)  

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  • Spring Florals

    Tomorrow is Easter, and in my world of fashion that means two things: First, it’s officially appropriate to break out the White (although here in California that’s a silly, outdated “rule” that I never ever follow.) And second– it’s time for a spring floral overload.  Easter and florals go hand and hand, and with everything coming…

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  • Breakfast with Tiffany

    I love a good red dress. Give me a little red dress over a little black dress any day.  There’s something so feminine and powerful about red, and it commands attention like no other color.  So in the spirit of Valentines Day,  I’m excited to release one of my absolute favorite new dresses– the little…

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  • Best Dressed: Alyssa Campanella at the 2014 People’s Choice Awards

    I love a good challenge.  So earlier in January, when my good friend and favorite “muse” Alyssa Campanella asked if I could design her a special gown for the 2014 People’s Choice Awards- I jumped at the chance.  Not only is Alyssa a Designer’s dream, but her style is very similar to my own.  The…

    Read more: Best Dressed: Alyssa Campanella at the 2014 People’s Choice Awards

  • HARLOW: Mini Lookbook

    Captivate in this chic tulle and chiffon tea-length ballgown with delicate bow and bodice detail..  Shop the “Harlow” and download a copy of the mini-lookbook here!      (Model: Sabyr Omens |  Photography & Post by ULE Digital )

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  • PERSEPHONE: Mini Lookbook

    Seduce in this sleek mermaid-cut sweetheart gown of metallic brocade.  Shop the “Persephone” and download a copy of the mini-lookbook here! (Model: Sabyr Omens |  Photography & Post by ULE Digital )

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  • AVALINE: Mini Lookbook

    Enchant in this romantic, crystal-encrusted empire waist gown with bohemian flair.  Shop the “Avaline” and download a copy of the mini-lookbook here! (Model: Sabyr Omens |  Photography & Post by ULE Digital )

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  • WAVERLY: Mini Lookbook

    Be a vision in tulle in the new “Waverly” gown from Lauren Elaine Bridal. A modern twist on a classic style, shop this tea-length chiffon, tulle, and metallic brocade gown and download a copy of our new mini “Waverly” lookbook  here!    (Model: Sabyr Omens |  Photography & Post by ULE Digital )  

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  • TOO HOT FOR YOUTUBE?

    On Friday we released the new “grindhouse” inspired Lauren Elaine Swim 2014 campaign film.  And on Saturday, in the true spirit of “grindhouse” cinema, our campaign film was slapped with a nice age-restriction ban on Youtube, due to “explicit material that violates youtube’s community guidelines.”  Explicit material?  Ok, we know our girls are hot, but…

    Read more: TOO HOT FOR YOUTUBE?

  • Lauren Elaine Swim | Grindhouse Style

    We can’t wait to release the new Lauren Elaine Swim fashion film and collection next week!  Catch a sneak peek with our Grindhouse-inspired movie posters.  Everything’s hotter on the water…

    Read more: Lauren Elaine Swim | Grindhouse Style